Easter at Life.Church is one of the Marketing and Communications teams “Big Five” pushes for attendance. This 2026 campaign required fast turn arounds at a very high creative capacity with zero room for error. I oversaw the project all the way through, from the “pre-brainstorm” to the creative pitch through final delivery of 30+ videos. I directed a production crew of 10 people including 3 coworkers and 7 contractors on a 4 day shoot. I also worked closely with our actors and casting department to bring in the best people for the job. These videos were used in ad campaigns across Meta and Google which received millions of impressions that drove Life.Church attendance up year over year. They were also used for campus invite promos.