Kidder Creek, a Mount Hermon camp near the California–Oregon border, launched a visionary 20-year Master Site Plan to expand its ministry impact. To support this initiative, we developed a strategic video campaign aimed at donor engagement, clearly communicating how contributions would fuel future growth and deepen the camp’s spiritual mission.

I led the full content strategy for this project—from narrative development to on-location direction—during a multi-day offsite production. The shoot involved cross-functional collaboration, location scouting, gear management, and tight coordination with my intern to ensure efficient content capture. The final video was optimized for digital channels and played a key role in supporting the broader distribution strategy across email, social media, and partner platforms.