Spring appeal

Skills: Directing • Story Boarding • Set Design • Lighting • Filming • Project Management • Team Management

The Advancement team at Mount Hermon sends out appeal emails with video-centric messaging to previous donors, presenting opportunities to further their impact at Mount Hermon and contribute to specific projects. These videos are often specially tailored to targeted audiences and demographics as part of a larger content strategy. Using a teleprompter, we shoot the videos at various locations around camp to create engaging and informative content optimized for digital platforms. With my oversight and direction, one of my interns handles post-production, including editing, color grading, and selecting b-roll from our summer camp archives, ensuring the final product aligns with our visual storytelling goals.

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Family Camp Music Video

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